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Priceless the Myth of Fair Value and How to Take Advantage of It

written by William Poundstone

Scribe Publications | ISBN 9781921640483

Paperback – 352 pages


Member’s price: $31.50
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William Poundstone reveals the hidden psychology of value. 'Price consultants' advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. Rooted in the emerging field of behavioural decision theory, Priceless should prove indispensable to anyone who negotiates.

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