Richard Prince was part of the Pictures Generation of artists of the 1970s and 80s who ransacked the image banks of popular culture, redeploying mass-media imagery in politically subversive ways. Taking magazine advertising as his point of departure, Prince’s work both reflects and critiques American culture.
Prince’s use of advertising material was informed by a period of employment at the Time-Life Corporation, where he cut articles from popular magazines, leaving behind the advertisements. He began re-photographing these advertisements, cropping, refocusing and otherwise altering the images to suit his own purposes.
‘Untitled (cowboy)’, a politically charged image, is taken from a Marlboro advertisement. Stripped of its logo and branding paraphernalia, the image evokes a masculine ideal, harking back to a fantasy of pastoralist America life.
1/1 + 1 AP
181.5 x 271.5 cm sight; 186.0 x 276.0 x 5.8 cm frame
Signature & date
Signed Certificate of authenticity, black ink "Richard Prince".
John Kaldor Family Collection at the Art Gallery of New South Wales
Not on display
© Richard Prince
Referenced in 5 publications
Sophie Forbat, John Kaldor family collection: Art Gallery of New South Wales, 'Pop: the old and the new', pg.195-215, Sydney, 2011, 198, 200-201 (colour illus.).
Anneke Jaspers, Pop to popism, 'Art of the second degree: post pop and popism', pg.235-279, Sydney, 2014, 256-257 (colour illus.).
Wayne Tunnicliffe, Look, 'Kaldor and contemporary', pg.26-29, Sydney, Apr 2011, 28 (colour illus.).
Journey to now: John Kaldor art projects and collection, Adelaide, 2003, 13 (colour illus.), 61. illustration is an installation view
From Christo and Jeanne-Claude to Jeff Koons: John Kaldor art projects and collection, Sydney, 1995, 71 (colour illus.), 86.