Richard Prince was part of the Pictures Generation of artists of the 1970s and 80s who ransacked the image banks of popular culture, redeploying mass-media imagery in politically subversive ways. Taking magazine advertising as his point of departure, Prince’s work both reflects and critiques American culture.
Prince’s use of advertising material was informed by a period of employment at the Time-Life Corporation, where he cut articles from popular magazines, leaving behind the advertisements. He began re-photographing these advertisements, cropping, refocusing and otherwise altering the images to suit his own purposes.
‘Untitled (cowboy)’, a politically charged image, is taken from a Marlboro advertisement. Stripped of its logo and branding paraphernalia, the image evokes a masculine ideal, harking back to a fantasy of pastoralist America life.
1/1 + 1 AP
181.5 x 271.5 cm sight; 186.0 x 276.0 x 5.8 cm frame
Signature & date
Signed centre left certificate of authenticity, black ink "Richard Prince". Not dated.
John Kaldor Family Collection at the Art Gallery of New South Wales
Not on display
© Richard Prince
Shown in 3 exhibitions
From Christo and Jeanne-Claude to Jeff Koons: John Kaldor art projects and collection, Museum of Contemporary Art, Australia, 12 Dec 1995–17 Mar 1996
Journey to now: John Kaldor art projects and collection, Art Gallery of South Australia, Adelaide, 18 Apr 2003–06 Jul 2003
Pop to popism, Art Gallery of New South Wales, Sydney, 01 Nov 2014–01 Mar 2015
Referenced in 5 publications
From Christo and Jeanne-Claude to Jeff Koons: John Kaldor art projects and collection, Sydney, 1995, 71 (colour illus.), 86.
Sophie Forbat, John Kaldor family collection: Art Gallery of New South Wales, 'Pop: the old and the new', pg.195-215, Sydney, 2011, 198, 200-201 (colour illus.).
Journey to now: John Kaldor art projects and collection, Adelaide, 2003, 13 (colour illus.), 61. illustration is an installation view
Anneke Jaspers, Pop to popism, 'Art of the second degree: post pop and popism', pg.235-279, Sydney, 2014, 256-257 (colour illus.).
Wayne Tunnicliffe, Look, 'Kaldor and contemporary', pg.26-29, Sydney, Apr 2011, 28 (colour illus.).