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Untitled (cowboy)



Richard Prince

United States of America

06 Aug 1949 –

Alternate image of Untitled (cowboy) by Richard Prince
Alternate image of Untitled (cowboy) by Richard Prince
Alternate image of Untitled (cowboy) by Richard Prince
  • Details

    Media category
    Materials used
    Ektacolor photograph
    1/1 + 1 AP
    181.5 x 271.5 cm sight; 186.0 x 276.0 x 5.8 cm frame
    Signature & date

    Signed centre left Certificate of authenticity, black ink "Richard Prince". Not dated.

    Gift of the John Kaldor Family Collection 2021. Donated through the Australian Government's Cultural Gifts Program
    Contemporary galleries
    Accession number
    © Richard Prince

    Reproduction requests

    Artist information
    Richard Prince

    Works in the collection


  • About

    Richard Prince was part of the Pictures Generation of artists of the 1970s and 80s who ransacked the image banks of popular culture, redeploying mass-media imagery in politically subversive ways. Taking magazine advertising as his point of departure, Prince’s work both reflects and critiques American culture.

    Prince’s use of advertising material was informed by a period of employment at the Time-Life Corporation, where he cut articles from popular magazines, leaving behind the advertisements. He began re-photographing these advertisements, cropping, refocusing and otherwise altering the images to suit his own purposes.

    ‘Untitled (cowboy)’, a politically charged image, is taken from a Marlboro advertisement. Stripped of its logo and branding paraphernalia, the image evokes a masculine ideal, harking back to a fantasy of pastoralist America life.

  • Exhibition history

    Shown in 4 exhibitions

  • Bibliography

    Referenced in 5 publications

Other works by Richard Prince