We acknowledge the Gadigal of the Eora Nation, the traditional custodians of the Country on which the Art Gallery of NSW stands.

Title

untitled

1939-1945

Artist

W. Grancel Fitz

United States of America

1894 - 1963

No image
  • Details

    Date
    1939-1945
    Media category
    Photograph
    Materials used
    gelatin silver photograph
    Dimensions
    32.5 x 25.8 cm image/sheet
    Signature & date

    Not signed. Not dated.

    Credit
    Gift of Gael Newton, foundation curator of photographs, in memory of her Art Gallery of New South Wales colleagues, Ursula Prunster and Linda Slutzkin 2011. Donated through the Australian Government's Cultural Gifts Program
    Location
    Not on display
    Accession number
    186.2011
    Artist information
    W. Grancel Fitz

    Works in the collection

    1

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  • About

    Grancel Fitz’s advertising photographs impart the desirability of beautiful objects not only as a functional necessity but a way for attaining a privileged status within society. Thus his images often only ‘allude to the products they sell’ and are ‘simply associated with a certain lifestyle.’1 The photograph of a woman entering a New York restaurant in an expensive fur coat evokes the glamour of high-class living so forcefully propagated by Hollywood during the 30s and 40s. Fitz’s aesthetic itself is deeply influenced by cinematic experiments of the time, utilising deep focus, multiple planes and careful choreography to create an enticing visual narrative around the product.

    1. J S ‘Grancel Fitz: advertising photographs 1929-1939’, ‘Artnews’, v. 85, October, 1986, p 145