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Made for the middle class

Myles Birket Foster Barking, Springtime c1885, commissioned by the Gallery trustees

When it came to collecting art, the early trustees of the Art Gallery of NSW aimed to follow the cultural standards of the Victorian-era British middle class.

Eschewing the controversial, they favoured works that were accessible in subject matter, conventional in style, and capable of being appreciated and understood by audiences of widely differing social and educational backgrounds.

Watercolours fulfilled such requirements. As The Sydney Morning Herald noted in 1861 in relation to the private collection of Australian industrialist Thomas Sutcliffe Mort:

‘The pictures… immediately commend themselves to the admiration of everyone possessed of the slightest taste, and do not need the services of professional connoisseurs to point out their excellencies, or to vouch for their genuineness. There is nothing whatever obscure or traditional in their merits; their essential truthfulness and exquisite beauty are quickly recognised even by those who have but little knowledge of art…’

The domestic and democratic appeal of the medium was repeatedly asserted by various commentators, including the highly influential writer and art critic John Ruskin, who declared – not without a hint of irony – in Notes on Samuel Prout and William Hunt (1879–80):

‘…drawings of this simple character were made for the same middle classes, exclusively; and even for the second order of the middle classes, more accurately expressed by the term bourgeoisie. The great people always bought Canaletto, not Prout, and Van Huysum, not Hunt. There was indeed no quality in the bright little water-colours which could look other than pert in ghostly interiors, and petty in halls of state; but they gave an unquestionable tone of liberal-mindedness to a suburban villa, and were the cheerfullest possible decorations for a moderate-sized breakfast-parlour opening onto a nicely-mown lawn.’

William Henry Hunt The cow shed c1835-c1840, which was acquired by the Gallery in 2016

The extraordinary scale of watercolour manufacture during Victoria’s reign (the Queen herself was an enthusiastic watercolourist and collector) fed an insatiable appetite for pictures that suited the pockets of middle-class consumers and addressed an audience eager for reassuring images which, in contrast to the art of the Romantic period, reflected the tamer emotions of a domestic age: ‘a gentle sentiment, an agreeable, quiet incident, a tea-table tragedy, or a bread-and-butter idyll’, according to the novelist and art critic William Makepeace Thackeray.

Writing in The Pictorial Times in 1843, Thackeray contended that the new concerns of Victorian painters were ‘at least natural, which the heroic was not. Bread and butter can be digested by every man’.

Images of contemporary life laced with homely sentiments comprised only one aspect of the expanding range of subject matter deemed worthy of the watercolourist’s brush. Equally popular were historical anecdotes celebrating the past and subjects from literature. The untamed landscapes of Wales and Scotland also remained favourite attractions, as did the sea and the coastlines of England and France.

Helen Allingham Hillside cottage c1889

Idyllic rural scenes and country gardens became especially popular – subjects which despite their disarming prettiness nonetheless assumed added significance as defences against the ill effects of industrial cities.

Helen Allingham, for example, offered audiences in polluted and overcrowded urban centres an unashamedly sweet vision of pre-industrial rural life, where innocent little girls were dressed-up in old-fashioned smocks and sunbonnets. Even the lattice panes of cottage windows were ‘restored’ by the artist where they had never actually existed.

Edward Angelo Goodall Near the pyramid, Sakkara 1874

Beyond the British Isles many watercolourists found inspiration in the historic architecture of European cities while ever-increasing numbers – armed with newly invented pocket-sized Japanned tin paintboxes – discovered scenic novelties in the Middle East.

Edward Angelo Goodall in many ways represents the stereotypical image of the intrepid Victorian artist, travelling to destinations far beyond those to which British painters had traditionally been drawn: as official artist on an expedition to British Guiana and a war correspondent in Crimea, as well as painting in France, Italy, Spain, Portugal, Morocco and Egypt.

Paintings by Allingham and Goodall are among more than 80 works from the Gallery collection presented in a Victorian-style display in our 19th-century Grand Courts in the exhibition Victorian watercolours.

Victorian watercolours on display in the Grand Courts

Adapted from the Art Gallery of NSW publication Victorian watercolours

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August 07 2017, 10am
by Peter Raissis
Curator, European prints, drawings and watercolours