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Warhol before pop 25 Feb – 28 May 2017

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Philip Pearlstein, ‘Andy Warhol in New York City’, c1949 (detail), Philip Pearlstein papers. Archives of American Art, Smithsonian Institution.

The art of selling

Andy Warhol landed in New York in 1949 to join the admen helping to manufacture the American Dream.

Advertising was THE industry in post-war 1950s America, and Madison Avenue was its engine room.

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Making it

Andy Warhol developed a host of graphic techniques to speed up his commercial production and simply for their aesthetic appeal. The most famous of these was his very own blotted-line technique that resulted in ink lines described by Glamour magazine’s Tina Fredericks as ‘electrifying, fragmented, broken, and intriguing.’

See how blotted-line and other illustration techniques, work:

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Meet the admen

In the 1950s, before pop art and celebrity, Andy Warhol was an adman, working as a commercial illustrator in New York’s advertising industry.

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