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Go Faster

The Graphic Design History of Racing Cars

written by Sven Voelker

Die Gestalten Verlag | ISBN 9783899552799

Hardback – 144 pages

$70.00

Member’s price: $63.00
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This visual presentation of the fascination of racecars and their visual design will not only appeal to boys of all ages. Stripes, numbers, colors, and logos the graphic visual look of a racecar has to stand out from all the others as they go zooming by. Most people don't know that racing cars from the likes of Porsche, Ferrari, Maserati, and Lotus were given their looks not by marketing strategists or designers, but by pure chance. Go Faster is a collection of over one hundred examples of racecar design that documents the carefree anarchy in which they were created. In the book, each colorful racing car is featured next to a blank, white model. Thanks to this juxtaposition, Go Faster not only takes its readers on a breakneck ride through images of racing history, but also shows them exactly how the graphics modulate the look of the vehicle. The neutral models in the book also give readers ample opportunity to imagine their own possibilities for graphic design in motor sports. In this way, Go Faster makes an ideal gift for anyone interested in racing and high speeds. Sven Voelker is a car enthusiast and designer in Berlin. He is responsible for the global corporate design of the Suzuki Motor Corporation and other clients.

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