Skip to content

Fundamentals of Branding

written by Melissa Davis

AVA Publishing SA | ISBN 9782940373987

Paperback – 184 pages

$59.95

Member’s price: $53.96
Usually ships within 2–11 business days.

The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

Similar items