Priceless the Myth of Fair Value and How to Take Advantage of It
written by William Poundstone
Scribe Publications | ISBN 9781921640483
Paperback – 352 pages
Member’s price: $31.50
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William Poundstone reveals the hidden psychology of value. 'Price consultants' advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. Rooted in the emerging field of behavioural decision theory, Priceless should prove indispensable to anyone who negotiates.