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Stop Think Go Do

Typography and Graphic Design Influence Behaviour

written by Steven Heller, Mirko Ilic

Rockport | ISBN 9781592537662

Paperback – 224 pages


Member’s price: $40.50
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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. "Stop, Think, Go, Do" is packed with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

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