Really Good Packaging Explained
Quarry Books | ISBN 9781592535453
Paperback – 272 pages
Member’s price: $76.50
Usually ships within 2–11 business days.
This book, the second in the series following "Really Good Logos Explained", addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom specialize in the area of product packaging - evaluate design examples in the book. Each author provides specific and to-the-point observations and critiques.