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Really Good Packaging Explained

written by Bronwen Edwards, Marianne Kilmchuck, Robert Wallace

Quarry Books | ISBN 9781592535453

Paperback – 272 pages


Member’s price: $76.50
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This book, the second in the series following "Really Good Logos Explained", addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom specialize in the area of product packaging - evaluate design examples in the book. Each author provides specific and to-the-point observations and critiques.

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