Fresh Fruits Postcards 45 Postcards
written by Shoichi Aoki
Phaidon Press | ISBN 9780714846217
Box set – 45 pages
Member’s price: $13.50
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Presented in an identical format to Phaidon's earlier "Fruits" postcards published in 2003, this is a collection of forty-five new portraits showing the remarkable street fashions of Tokyo's teenagers. The pictures have been carefully selected from the Phaidon's best-selling "Fresh Fruits", the second volume of photographs by Shoichi Aoki, a leading publisher and photographer of street fashion in Japan, which is proving to be just as popular as its predecessor "Fruits". Shoichi Aoki first published a magazine containing his pictures in 1994 as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last decade the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who use it as an opportunity to check out the latest styles and trends. The average age of those kids featured is between 12 and 18 years old. Most of the clothes that they wear are a combination of high fashion - Vivienne Westwood is a keen favourite - and homemade ensembles which when combined together create a novel, if not hysterical, combination. This collection of postcards represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, these cult images will delight followers of fashion and youth culture.