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Predictably Irrational

written by Dan Ariely

Harper Collins | ISBN 9780007256532

Paperback – 304 pages

$25.00

Member’s price: $22.50
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

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