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Benjamin Lusthaus

Sydney Grammar School

Artwork title
The fine art of advertising
HSC year
2004
ARTEXPRESS year
2005
Expressive form
Film/video
Artist’s statement

Famous artworks are frequently used to advertise everyday products. My film explores and modifies the relationship between art and commerce so that the artworks are advertised. For example, Brand Power attempts to sell Andy Warhol’s soup cans. Film is the most suitable medium for exploring advertising given the importance of television in modern culture.