(United States of America 06 Aug 1949 – )
181.5 x 271.5 cm sight; 186.0 x 276.0 x 5.8 cm frame
Richard Prince was part of the Pictures Generation of artists of the 1970s and 80s who ransacked the image banks of popular culture, redeploying mass-media imagery in politically subversive ways. Taking magazine advertising as his point of departure, Prince’s work both reflects and critiques American culture.
Prince’s use of advertising material was informed by a period of employment at the Time-Life Corporation, where he cut articles from popular magazines, leaving behind the advertisements. He began re-photographing these advertisements, cropping, refocusing and otherwise altering the images to suit his own purposes.
‘Untitled (cowboy)’, a politically charged image, is taken from a Marlboro advertisement. Stripped of its logo and branding paraphernalia, the image evokes a masculine ideal, harking back to a fantasy of pastoralist America life.
Nicholas Baume, From Christo and Jeanne-Claude to Jeff Koons: John Kaldor art projects and collection, Sydney, 1995, 71 (colour illus.), 86.
Adam Free, Journey to now: John Kaldor art projects and collection, Adelaide, 2003, 13 (colour illus.), 61. illustration is an installation view
Wayne Tunnicliffe (Editor), John Kaldor family collection: Art Gallery of New South Wales, Sydney, 2011, 198, 200-201 (colour illus.).
Wayne Tunnicliffe, Look, 'Kaldor and contemporary', pg.26-29, Newtown, Apr 2011, 28 (colour illus.).
From Christo and Jeanne-Claude to Jeff Koons: John Kaldor art projects and collection, Museum of Contemporary Art, Australia, 12 Dec 1995–17 Mar 1996
Journey to now: John Kaldor art projects and collection, Art Gallery of South Australia, Adelaide, 18 Apr 2003–06 Jul 2003