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Title

untitled

1968-1970


Artist

Charlotte Bertrand

France, Belgium

Unknown -


About

‘If fashion photography until the 1950s was about elitism’, notes Stephen Bull, ‘the theme of the 1960s was accessibility’.1 Charlotte Bertrand’s advertising stills, illustrate this commitment to the bourgeoning youth movements and pop-culture. Dispensing with the traditional modes of refined and purposefully elaborate photographic imagery, the message of these photographs is direct and to the point. The shoes on display are not simply alluring objects; they are explicitly transformed into potent cultural symbols that are as easily available as a 12 inch pop record or a Barbie doll.

1. S Bull, ‘Photography’, New York, Routledge, 2010, p 151


Details


Date

1968-1970


Media category

Photograph


Materials used

gelatin silver photograph


Dimensions

23.8 x 29.7 cm image/sheet


Signature & date

Not signed. Not dated.


Credit

Gift of Gael Newton, foundation curator of photographs, in memory of her Art Gallery of New South Wales colleagues, Ursula Prunster and Linda Slutzkin 2011. Donated through the Australian Government's Cultural Gifts Program


Location

Not on display


Accession number

185.2011


Artist information

Charlotte Bertrand

Works in the collection

3