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Collection

Charlotte Bertrand

(France, Belgium Unknown – )

Title
untitled
Year
1968-1970
Media category
Photograph
Materials used
gelatin silver photograph
Dimensions

29.6 x 23.4 cm image/sheet

Signature & date
Not signed. Not dated.
Credit
Gift of Gael Newton, foundation curator of photographs, in memory of her Art Gallery of New South Wales colleagues, Ursula Prunster and Linda Slutzkin 2011. Donated through the Australian Government's Cultural Gifts Program
Accession number
184.2011
Location
Not on display
Further information

‘If fashion photography until the 1950s was about elitism’, notes Stephen Bull, ‘the theme of the 1960s was accessibility’.1 Charlotte Bertrand’s advertising stills, illustrate this commitment to the bourgeoning youth movements and pop-culture. Dispensing with the traditional modes of refined and purposefully elaborate photographic imagery, the message of these photographs is direct and to the point. The shoes on display are not simply alluring objects; they are explicitly transformed into potent cultural symbols that are as easily available as a 12 inch pop record or a Barbie doll.

1. S Bull, ‘Photography’, New York, Routledge, 2010, p 151